Step 1:
Discovery – Mastervision – Concept
“Well begun is half done”
Let’s start at the beginning. Let’s make a plan. Starting with discovery: what do we need to know? We want to understand the world around us; take our place in the playfield. What is the gap in your market? How is customer behavior changing? Which driving forces are shaping our future? Only by finding the right questions will you find the right answers.
In the master vision, in interactive workshops, we bring together all we know and all we aspire to into a game plan. The concept is our lifeline—the translation of the big idea into a theme or metaphor that gives us direction, purpose, and differentiation. A clear briefing for the future.
Step 2:
Concept Design
It’s not just an idea; it’s a design. That’s what we are best at: giving big ideas a physical form. The concept takes its first shape in moods, sketches, and materializations. Whether it’s a brand story or a bubble plan, here we lay the foundation of the design. In various workshops, we collaboratively build our story, bringing together different specialties to strengthen each other. When we all tell one consistent brand story, all the puzzle pieces fall into place. The circle is complete when function, form, and story are a match.
“Its not just an idea; it is a design”
Step 3:
Developed & Technical Design
We believe in a holistic approach. Therefor we facilitate everything, from idea to technical design. We work out all our designs into manuals.
In this phase the final store design concept will be developed. All the elements developed in the previous phase; colors, materials, furniture and wall-views, will be worked out and bring the look-and-feel of to life. The goal is to achieve an optimal end-product in line with the concept vision and identity of the client. This can include for example digital renders of the design, a graphic concept and a 3-d walkthrough of video.
